Artemis Analytics
Role
Design Lead
Timeline
Q1 → Q2 2024
Sector
Crypto
Scope
0 → 1 Core Product
An Investor-Ready Surface for Crypto
BACKGROUND
Artemis aggregates deep on-chain data, but protocols lacked a clear, consistent way to present performance to investors.
Metrics lived across dashboards, charts, and tables, making it hard for investors to understand what a protocol does, how it’s performing, and why it matters.
OUTCOME
Protocol Pages transformed Artemis from a collection of metrics into an investor-ready platform. The new surface standardized how protocols present performance, enabled faster comparison, and helped convert early investor interest into sustained engagement across the terminal.
THANKS TO
Jon Ma (PM), Nirmal Krishnan (Eng Lead), Crystal Tai (Full Stack Eng), Son Do (BE Eng)
Everyone had data. No one had a cohesive story.
Protocols and investors faced the same problem from opposite sides: data was abundant, but insight lived nowhere.
Protocol teams tracked performance across dashboards, spreadsheets, and ad-hoc queries, making it hard to communicate progress or tell a credible growth story.
Investors lacked a consistent way to evaluate protocols, forcing them to reconcile fragmented, unreliable metrics across sources.
SHAPED BY REAL PROTOCOL & INVESTOR WORKFLOWS
Protocol Pages wasn’t designed in isolation. The shape of the solution was driven by repeated conversations with protocol teams and investors whose workflows exposed clear constraints around credibility, consistency, and comparability.
BASE (COINBASE)
Needed a consistent way to present metrics without rebuilding custom dashboards for every conversation.
SEI
Had strong internal analytics but no trusted way to communicate performance externally.
PANTERA
Needed a single surface to compare protocols using standardized, meaningful metrics without bespoke analysis.
DESIGNING A SINGLE, INVESTOR-READY SURFACE
Protocol Pages were designed as a standardized yet flexible framework that let protocols tell their story while giving investors a consistent way to evaluate performance.
Instead of bespoke dashboards, we built a modular page system that balanced quick discovery with deeper analysis scaling across hundreds of protocols without sacrificing clarity or comparability.
DETAILED VIEW
A narrative-led page combining fundamentals, key metrics, and context for quick understanding and deeper analysis.
QUICK VIEW DRAWER
A lightweight inspection layer for fast comparison without leaving the current workflow.
ASSETS HUB
A centralized entry point that connected Protocol Pages across discovery, comparison, and analysis.
Telling a clear, comparable story
Designed to answer what a protocol does, we built a comprehensive, investor-ready page that combined narrative context, key metrics, and performance trends.
A unified metrics view that surfaces on-chain activity
Comparable financials across protocols
One stop shop for investors and protocols
DESIGNING FOR FLEXIBILITY
A lightweight, contextual surface that enabled fast comparisons and multitasking while preserving orientation within the broader product.
Browse through protocols quickly and expand when needed
Quick view provides instant insight with zero navigation
Compare protocols without breaking flow with preserved context
BALANCING BREADTH AND DEPTH
A centralized discovery layer that connected Protocol Pages to the rest of the Terminal, supporting exploration, comparison, and deeper analysis across the platform.
Quickly narrow the universe with high-level filters
Surface what's new and moving
One hub for exploration and comparison for all protocols supported on Artemis
06
Impact
Measured Impact Across Protocols and Investors
The launch drove strong adoption on both sides of the marketplace.
Protocols used Protocol Pages as their primary storytelling surface, while investors relied on it as the standard source of truth for evaluating performance.
Protocol Pages became the wedge that converted early interest into durable enterprise adoption and revenue growth.
ARR Impact
$3MM+
Series raised
A
Customers Added
