Artemis Analytics

Protocol Pages

Protocol Pages

Protocol Pages

A unified surface where crypto protocols could tell a credible story of growth and investors could evaluate performance with confidence

A unified surface where crypto protocols could tell a credible story of growth and investors could evaluate performance with confidence

A unified surface where crypto protocols could tell a credible story of growth and investors could evaluate performance with confidence

Protocol Page
Protocol Page
Protocol Page
Protocol Page

Role

Design Lead

Timeline

Q1 → Q2 2024

Sector

Crypto

Scope

0 → 1 Core Product

01

SUMMARY

SUMMARY

An Investor-Ready Surface for Crypto

BACKGROUND
BACKGROUND
BACKGROUND

Artemis aggregates deep on-chain data, but protocols lacked a clear, consistent way to present performance to investors.


Metrics lived across dashboards, charts, and tables, making it hard for investors to understand what a protocol does, how it’s performing, and why it matters.

OUTCOME
OUTCOME
OUTCOME

Protocol Pages transformed Artemis from a collection of metrics into an investor-ready platform. The new surface standardized how protocols present performance, enabled faster comparison, and helped convert early investor interest into sustained engagement across the terminal.

THANKS TO
THANKS TO
THANKS TO

Jon Ma (PM), Nirmal Krishnan (Eng Lead),
Crystal Tai (Full Stack Eng), Son Do (BE Eng)

Jon Ma (PM), Nirmal Krishnan (Eng Lead),
Crystal Tai (Full Stack Eng), Son Do (BE Eng)

Jon Ma (PM), Nirmal Krishnan (Eng Lead),
Crystal Tai (Full Stack Eng), Son Do (BE Eng)

02

PROBLEM

PROBLEM

Everyone had data. No one had a cohesive story.

Protocols and investors faced the same problem from opposite sides: data was abundant, but insight lived nowhere.


Protocol teams tracked performance across dashboards, spreadsheets, and ad-hoc queries, making it hard to communicate progress or tell a credible growth story.


Investors lacked a consistent way to evaluate protocols, forcing them to reconcile fragmented, unreliable metrics across sources.

Nissan GTR
Nissan GTR
Nissan GTR

03

Constraints

Constraints

SHAPED BY REAL PROTOCOL & INVESTOR WORKFLOWS

Protocol Pages wasn’t designed in isolation. The shape of the solution was driven by repeated conversations with protocol teams and investors whose workflows exposed clear constraints around credibility, consistency, and comparability.

Protocol Pages wasn’t designed in isolation. The shape of the solution was driven by repeated conversations with protocol teams and investors whose workflows exposed clear constraints around credibility, consistency, and comparability.

Protocol Pages wasn’t designed in isolation. The shape of the solution was driven by repeated conversations with protocol teams and investors whose workflows exposed clear constraints around credibility, consistency, and comparability.

AERODROME
AERODROME
AERODROME

Needed a consistent, investor-ready way to present metrics without rebuilding custom dashboards for every conversation.

Needed a consistent, investor-ready way to present metrics without rebuilding custom dashboards for every conversation.

Needed a consistent, investor-ready way to present metrics without rebuilding custom dashboards for every conversation.

SEI
SEI
SEI

Had strong internal analytics but no trusted way to communicate performance externally.

Had strong internal analytics but no trusted way to communicate performance externally.

Had strong internal analytics but no trusted way to communicate performance externally.

PANTERA
PANTERA
PANTERA

Needed a single surface to compare protocols using standardized, meaningful metrics without bespoke analysis.

Needed a single surface to compare protocols using standardized, meaningful metrics without bespoke analysis.

Needed a single surface to compare protocols using standardized, meaningful metrics without bespoke analysis.

04

Solution

Solution

DESIGNING A SINGLE, INVESTOR-READY SURFACE

Protocol Pages were designed as a standardized yet flexible framework that let protocols tell their story while giving investors a consistent way to evaluate performance.


Instead of bespoke dashboards, we built a modular page system that balanced quick discovery with deeper analysis scaling across hundreds of protocols without sacrificing clarity or comparability.

Protocol Pages were designed as a standardized yet flexible framework that let protocols tell their story while giving investors a consistent way to evaluate performance.


Instead of bespoke dashboards, we built a modular page system that balanced quick discovery with deeper analysis scaling across hundreds of protocols without sacrificing clarity or comparability.

Protocol Pages were designed as a standardized yet flexible framework that let protocols tell their story while giving investors a consistent way to evaluate performance.


Instead of bespoke dashboards, we built a modular page system that balanced quick discovery with deeper analysis scaling across hundreds of protocols without sacrificing clarity or comparability.

DETAILED VIEW
DETAILED VIEW
DETAILED VIEW

A narrative-led page combining fundamentals, key metrics, and context for quick understanding and deeper analysis.

A narrative-led page combining fundamentals, key metrics, and context for quick understanding and deeper analysis.

A narrative-led page combining fundamentals, key metrics, and context for quick understanding and deeper analysis.

QUICK VIEW DRAWER
QUICK VIEW DRAWER
QUICK VIEW DRAWER

A lightweight inspection layer for fast comparison without leaving the current workflow.

A lightweight inspection layer for fast comparison without leaving the current workflow.

A lightweight inspection layer for fast comparison without leaving the current workflow.

ASSETS HUB
ASSETS HUB
ASSETS HUB

A centralized entry point that connected Protocol Pages across discovery, comparison, and analysis.

A centralized entry point that connected Protocol Pages across discovery, comparison, and analysis.

A centralized entry point that connected Protocol Pages across discovery, comparison, and analysis.

05

Outcome

Outcome

Telling a clear, comparable story

Designed to answer what a protocol does, we built a comprehensive, investor-ready page that combined narrative context, key metrics, and performance trends.

Designed to answer what a protocol does, we built a comprehensive, investor-ready page that combined narrative context, key metrics, and performance trends.

Designed to answer what a protocol does, we built a comprehensive, investor-ready page that combined narrative context, key metrics, and performance trends.

A unified metrics view that surfaces on-chain activity

A unified metrics view that surfaces on-chain activity

A unified metrics view that surfaces on-chain activity

Comparable financials across protocols

Comparable financials across protocols

Comparable financials across protocols

Classic Cars
Classic Cars
Classic Cars

One stop shop for investors and protocols

One stop shop for investors and protocols

One stop shop for investors and protocols

DESIGNING FOR FLEXIBILITY

A lightweight, contextual surface that enabled fast comparisons and multitasking while preserving orientation within the broader product.

A lightweight, contextual surface that enabled fast comparisons and multitasking while preserving orientation within the broader product.

A lightweight, contextual surface that enabled fast comparisons and multitasking while preserving orientation within the broader product.

Browse through protocols quickly and expand when needed

Browse through protocols quickly and expand when needed

Browse through protocols quickly and expand when needed

Quick view provides instant insight with zero navigation

Quick view provides instant insight with zero navigation

Quick view provides instant insight with zero navigation

Car in Highway
Car in Highway
Car in Highway

Compare protocols without breaking flow with preserved context

Compare protocols without breaking flow with preserved context

Compare protocols without breaking flow with preserved context

BALANCING BREADTH AND DEPTH

A centralized discovery layer that connected Protocol Pages to the rest of the Terminal, supporting exploration, comparison, and deeper analysis across the platform.

A centralized discovery layer that connected Protocol Pages to the rest of the Terminal, supporting exploration, comparison, and deeper analysis across the platform.

A centralized discovery layer that connected Protocol Pages to the rest of the Terminal, supporting exploration, comparison, and deeper analysis across the platform.

Quickly narrow the universe with high-level filters

Quickly narrow the universe with high-level filters

Quickly narrow the universe with high-level filters

Surface what's new and moving

Surface what's new and moving

Surface what's new and moving

One hub for exploration and comparison for all protocols supported on Artemis

One hub for exploration and comparison for all protocols supported on Artemis

One hub for exploration and comparison for all protocols supported on Artemis

06

Impact

06

Impact

06

Impact

06

Impact

Measured Impact Across Protocols and Investors

The launch drove strong adoption on both sides of the marketplace.
Protocols used Protocol Pages as their primary storytelling surface, while investors relied on it as the standard source of truth for evaluating performance.


Protocol Pages became the wedge that converted early interest into durable enterprise adoption and revenue growth.

ARR added

$X.XM

Series raised

A

Customers Added

45+

Ledgers Categories

Ledgers Categories

CORE LEDGER FEATURE

Ledgers Categories

Ledgers Categories

CORE LEDGER FEATURE

Compliance

0 → 1 MVP

Compliance

0 → 1 MVP

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Case study

Want to go deeper?
I’m happy to walk through tradeoffs, constraints,
and what I’d do differently.

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Request a

Case study

Want to go deeper?
I’m happy to walk through tradeoffs, constraints, and what I’d do differently.

Get in Touch

Request a

Case study

Want to go deeper?
I’m happy to walk through tradeoffs, constraints, and what I’d do differently.

Get in Touch